Burberry Prorsum Autumn-Winter 2012 at London: Burberry’s continued knack for producing fashion classics and state-of-the-art selling techniques has cemented its status as the London Fashion Week heavyweight.
Samantha Cameron was at Burberry this evening – her third show of the day – where she joined a star-studded front row that included the model Rosie Huntington-Whiteley, the singer Will.i.am, the actress Kate Bosworth and an of-the-moment Korean band named Girls’ Generation that reduced the crowd outside to hysterical shrieks.
Burberry has become Britain’s pre-eminent fashion brand thanks to its canny combination of fashion classics and state-of-the-art selling techniques: today’s “Town & Field” collection continued that trend, presenting tweed, cord, horse-blanket and khaki coats that boasted enormous field pockets perfect for stashing a grouse – or the latest tablet computer.
Every item on the catwalk, from the peplummed, 1940s horsewoman’s skirts to the quilted handbag with a golden duck’s head clasp, was available for near-instant purchase online and beamed to big screens in locations including Beijing and Heathrow’s Terminal 5.
The finale saw models hoist umbrellas as the roof of the transparent show-tent was spattered with artificial rain from the outside, and confetti rained down inside.
Backstage Burberry’s affable Yorkshireman designer Christopher Bailey said: “I find rainy days more emotive than sunny days, I like the melancholy of rain. Sometimes it makes you stop and do interesting things.
“I like taking all these clichés and these very familiar things and playing with them a little bit. Because behind every cliché I think there is usually something a bit more profound.”
All pictures of Burberry Prorsum Autumn-Winter 2012 at London: